Why I Invested In Professional Headshots

At the end of 2023, I attended the Business Master Class of my favorite productivity expert, Darren Hardy.  One point that he emphasized was the importance of giving your business more “face.”  I have never thought of this as a need, since I was very present in our hospitality businesses (RSVP Motel, Farmer’s Daughter’s Cafe, and Sacajawea Hotel).  But, in this masterclass, that one hit home, since I was in the process of launching our latest business venture, an online media platform called Yellowstone Country.  

I have never run a fully virtual business, and I quickly realized the importance of our clients knowing they are dealing with a real person, not just a mobile number, website, or email address.  So, I invested in refreshed head shots and photographs for this new business.  

I was initially very hesitant to do this, but now, I am so thankful that I did.  Between the amazing work that Arnica did, and the response I have received, this was some of the best marketing dollars I have ever spent.  It feels like I have been able to create personality in the cold world of virtual business, and build quality relationships via phone and email.

For anyone wavering on whether or not to do this type of marketing work for his/her business, I would tell you to make the jump, invest the dollars, and see the great results that follow.

Technology is a wonderful tool, but at the end of the day, we are people trying to help other people.  Being able to put a face with a name still matters.

Thanks for reading, and thank you for your ongoing support.

Lady H